Mix and Match

Been using Technorati a bit more lately. One of the things that amazes me is the vast difference between top tags and top searches. It almost looks as though people are not writng about what others are looking for (although with 50 million blogs someone somewhere probably has your information). For example, look at the list below from this morning


Top Searches
Jonny
Pinky
Cicarelli
Tom Green
Zune
Paginas Da Vida
Photo
Cherokee
Lindsay Lohan
Assparade
Mark Foley
Tammy
Myspace
Jada Fire
Google

Top Tags
Bush
Microsoft
youtube
iPod
web-20
Iraq
thursday thirteen
Terrorism
Comedy
War
sexy
Islam
Politik
China
iTunes

Not a lot of matches there. Surely, if you want to promote your blog it would make sense to write about something that matches what people are looking for-even if it's just once in a while. A marketer once told me-'find what people want and make it. It sure beats trying to sell them what you have.'

technorati marketing