About Me

My photo
What do you really want out of life? Now what's stopping you?

Thursday, September 04, 2008

The Countername

Companies and Salespeople have long recognised the impact of using a client’s name during a sale. They will get your name, either by reading secretly from your debit card or from your loyalty card, or just plain ask you, and will use it as a matter of principle. The effect-to make you think that they know you, this increases their chance of a higher sale and that you will come back again. The customer (i.e. you) is not without their own similar weapon- which I have termed the “countername”. Many places have their staff wear a name badge that proudly displays their chosen moniker to all and sundry. While this can be a total embarrassment to the salesperson if their parents had the misfortune to name them after a long extinct species of buzzard, it has its uses. This display of friendliness can be exploited to get better service. It’s really simple-you read said name badge and use their name in conversation. Ah, now you have a relationship developing; good for you in better service, good for company in loyal customer.

Do you know the name of the doorman at your company/favourite hotel/restaurant? How about the guy who always serves you coffee at your usual caffeine stop? Sometimes it’s the ‘small’ people who can get you a bit extra. Need a table at the restaurant quickly-do you know the maitre’d? Need an urgent cab-do you have your local cabbie on speed dial? It starts with a name and just gets better from there.

No comments: