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Monday, June 25, 2007

The Starbucks Experience

Just finished reading “The Starbucks Experience” by Joseph Michelli. An informative read about the factors behind the Starbucks success story, punctuated by the experiences of clients and partners (they are not employees at Starbucks). Probably the part I appreciated most is the section at the end that helps you to apply the ideas of the book to your own business, rather than just being a book of knowledge it makes the process simple and practical.

There is a quote by George Bernard Shaw that he uses and I thought it extremely thought provoking, and not just because it is so descriptive.

“This the true joy of life, the being used for a purpose recognised by yourself as a mighty one; being a force of nature instead of a feverish, selfish little clot of ailments and grievances, complaining that the world will not devote itself to making us happy.”

Starbucks has become more than a business, but a force of global change that makes a difference in the lives of employees, providers, clients and their family, as well as the environment. They have moved beyond success to significance. Got me thinking about my own goals for significance, those things that are more than success.

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